Philosophy and logo

Balance and an eye for detail

Our logo and pay-off is an organic deployment of profound underlying mentation and dynamics.

Choosing the square font, the brightness of the green colour, the alignment and location of the π-sign, the vertical connection of the first 3 letters “VIP” in combination with the vertical and horizontal lines of “SQUARE” stand for pragmatic, clarity, honesty and imagination. The ingredients for success.

Our motto: “Nothing is impossible, everything is possible”.

Colour scheme
Clarity is the groundwork base for stability, tranquillity, trust and confidence. The start of coming to something new. Green stands for nature and life, is soothing, contains growth, evolution, success, harmony, fertility and health.

Font
The basics of our font is simple and unambiguous. Stability, tightness, clarity and easy to read. “What you see is what you get”.

π-sign: Immersion and substance
The π-sign literally exceeds the black square to point out our out-off-the-box way of thinking as well as to emphasize our wider, broader and thorough perspective. In all aspects we are unlimited, but provident, passionate and open minded.

The black square is placed above the “A” on purpose, to accent the non-tangible, but definitely more than imaginary, extrapolated line towards the dot on the “I”.

Cross t’s and dot i’s, not being satisfied with already achieved results, accomplish progressive insight and urge towards new intended goals, for all parties involved, including VIPSQUARE.